Dr Miroslava Marinova is a Senior Lecturer in Law at the University of East London and a Visiting Lecturer at King’s College London. Her research focuses on EU and UK competition law, digital markets and the regulation of artificial intelligence, with particular emphasis on algorithmic personalised pricing, consumer harm and fairness.
Her current work examines how AI-driven pricing practices affect consumers, the role of market power and switching constraints in generating individualised harm, and the interaction between competition law, consumer protection and emerging AI governance frameworks. She is currently writing a monograph, Personalised Pricing in the AI Era: Outcome Harm, Competition Enforcement and AI Governance, for Edward Elgar.
Miroslava has more than fifteen years’ experience in competition law, including previous roles at Ofgem and the Bulgarian Competition Authority. She has published on abuse of dominance, the as-efficient-competitor principle, excessive pricing, digital markets regulation and AI, and regularly contributes to academic and policy debates on competition enforcement in digital markets.
Share